Hyperpersonalization in retail
The retail industry is witnessing rapid changes since the advent of the ecommerce boom — a phenomenon that has made big retail giants rethink their go-to-market strategy. This has led to several initiatives where industry players have leveraged technology to compete and stay relevant. We have many examples before us, such as smart mirrors, unmanned checkouts, personalized AI-based assistants and more. If we probe the core of the customer journey, we see that the core has remained the same and technology has added multiple layers to this core. This increase in the touchpoints where the customer interacts with the product has made it mandatory for retailers to have a strong presence at all these touchpoints.
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