Sales process redesign with Salesforce for a leading printing solutions manufacturer
The client is a world-leading manufacturer of coding and marking solutions. They cover all major technologies, including continuous and thermal inkjet, laser, thermal transfer overprinting, and case coding.
The client’s sales IT infrastructure was complex and inconsistent with legacy systems making operations difficult. The current CRM lacked major functions and had limitations with sub-optimal on-premise custom CPQ systems. The absence of predictive analytics also impacted the client.
Read the case study to know how Zensar planned and implemented the global rollout of the Salesforce CPQ solution to help the client achieve a 25% shorter sales cycle and improve customer retention and customer satisfaction by 50%.