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Zensar Recognized in ISG Provider Lens™ Digital Business Solutions and Service Partners U.S. 2021
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Zensar Recognized in ISG Provider Lens™ Digital Business Solutions and Service Partners U.S. 2021

Press Release | 4 Feb 2022

Princeton, NJ, USA February 4, 2022: Zensar, a leading experience engineering company, is pleased to announce its dual recognition as Rising Star in Digital Customer Experience Services and Leader in Digital Supply Chain Transformation Services in the ISG Provider Lens™ Digital Business Solutions and Service Partners U.S. 2021. The Digital Customer Experience Services quadrant assesses a provider’s capabilities in developing customer journeys for businesses to meet continually-changing consumer needs. The Digital Supply Chain Transformation Services quadrant evaluates a provider’s value delivering analytics, forecasting, demand and supply, and order management.

Ajay S. Bhutoria, CEO and Managing Director, Zensar, said, “Our inclusion in this report underscores our strategy and focus on building sustainable, human-centric customer experiences for our clients. As enterprises become increasingly reliant on digitalization, an experience-focused strategy enables them to remain competitive, relevant, and growth-oriented. We work closely with our global clients to bring intuitive experiences to the core of their operations.”

Tarun Vaid, Lead Analyst at ISG, a leading global technology research and advisory firm, stated, “Zensar has deepened its portfolio with the addition of AI to its digital transformation and experience design services. With its Shape IT-> Nail IT-> Scale IT framework, Zensar offers the right solution to address client needs.”

Commenting on this announcement, Prameela Kalive, Chief Operating Officer, Zensar, stated, “In conversations with our clients, we see a dynamic shift in their consumer and end-user behavior. Our work in the customer experience space is led by our digital agencies, Foolproof and Indigo Slate. Our digital capabilities enable our clients to be prepared for dynamic market shifts, securing positive business outcomes. We are glad to have been included in this report as we continue to find new ways of bringing value to our global clients.”

Key highlights from the Digital Customer Experience Services Quadrant:

  • Comprehensive offerings: Zensar’s research, experience strategy, creative, digital channels, digital marketing, enterprise experience, post-sales experience, employee engagement, CRM services, and platforms/frameworks deliver digital customer experience services.

  • Ruptive: Zensar offers the world’s first human experience innovation platform, designed to create dynamic personas, exceptional experiences, and a culture of innovation.

  • Multimodal experience platform: Zensar’s Digital Experience Accelerator (DEXA) platform helps reduce churn and drive client engagement, resulting in more conversions. The platform allows customers to communicate with brands using multiple modes, on a channel of their choice, or via numerous channels simultaneously.

  • Varied portfolio: As-a-service options accelerate implementation and agility, providing specialized customer experience services and advanced technological accelerators.

Key highlights from the Digital Supply Chain Quadrant:

  • Proprietary framework: Zensar leverages the Shape IT-> Nail IT-> Scale IT framework to arrive at the right strategy and solution for addressing needs such as transformation towards a microservice architecture that leverages next-generation architecture and tools. It has also developed the flexible foundation MDM layer to provide a golden data source for fulfillment, store, and order management.

  • Comprehensive portfolio: Zensar’s digital supply chain transformation portfolio includes strategy and consulting to define a strategy for building a new digital supply chain and warehouse management, personalized experience, and customer segmentation. It also offers build and rollout services to construct warehouse and order management systems as part of a robust fulfillment strategy.

  • Deep domain expertise: Zensar’s fulfillment practice is rooted in its deep domain expertise and experience in implementing solutions for some of the world’s largest retailers and multi-channel companies, including building systems through market-leading products.

  • Supply chain test data automation and management tool: Zensar provides its supply chain platform and solution, Sierra, a web/RF application test automation platform for warehouse management and order management systems with rich domain knowledge. 

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